Shells innovation partnership with Scuderia Ferrari
Duration 02:52 minutes
Audio
Background music commences, sound of Shell, calm music
Vision
Black and white footage of historical racing
Guy waving a chequered flag as a Formula 1 car flies past
The male winner driving back into the pits to congratulations from people around him
Close up of Ferrari Formula 1 car, camera panning up the car from the front. Picture brightens from black and white to full colour.
Text
Shell & Scuderia Ferrari Partners in Innovation
Vision
Back to black and white footage of winning driver waving in the middle of a crowd of people congratulating him.
Close up of old Ferrari racing car coming round a bend. Picture brightens from black and white to full colour, then car blurs out of focus as it gets closer to camera following into a shot of modern day Ferrari Formula 1 car driving round a bend with Shell Helix branding at side of race track.
Audio
[Ferrari engine revs]
Guy Lovett in interview
Caption
Guy Lovett
Shell Innovation Manager Motorsport
“2017 is a big year for our innovation partnership with Ferrari.
Guy Lovett voice over
It marks 70 years since the first road car, Ferrari GT car, rolled off the production line with Shell fuel and oil in the engine.”
Vision
A varied selection of Ferrari road cars racing on the track driving under a large Shell banner above them.
Wide shot of track with old Formula 1 cars driving around a bend with people watching from the centre section. Camera pans from right to left following the cars as they drive past.
Close up of track, camera pans left to right following a cars whizzing past going under a large Shell banner above them.
Guy Lovett in interview
“It's an amazing achievement and amazing milestone within our partnership.”
Vision
Close up of old Ferrari Formula 1 car driving from left to right along track.
Enzo Ferrari voice over
“My faith in Shell springs from my experience, first as a racing driver…”
Vision
Black and white footage of Enzo Ferrai talking
Text
Enzo Ferrari
Enzo Ferrari voice over
“…then as a director of the Ferrari racing team and finally as a car manufacturer.
Vision
Black and white footage of road cars going round a track and of an old Shell logo at the side of the track
Guy waving a chequered flag while a Ferrari car whizzes past. Picture brightens from black and white to full colour and merges into modern day footage of Ferrari Formula 1 cars whizzing around a track.
Fast cut segment of Ferrari cars seen from different angles, some close up and some wide shots
Overhead wide shot of one Ferrari car going round a track
Sebastian Vettel interview
Caption
Sebastian Vettel
Scuderia Ferrari Driver
“Getting to know the partnership Ferrari and Shell have was quite unique, to see how much they are involved…”
Vision
Close up of Sebastian Vettel holding a plastic bottle, camera pans up to his face
Guy Lovett and Sebastian Vettel stand talking in a Shell V-Power branded office.
Sebastian Vettel voice over
“…and to see as well how much performance they're bringing to our car…”
Sebastian Vettel Interview
“…and together make the car go even faster.”
Vision
Close up Sebastian and engineer inspecting Ferrari Formula 1 car, camera pans upwards
Guy Lovett in interview
Over our 70 year partnership with Ferrari…”
Vision
slo-mo shot of Ferrari Formula 1 car on track in front of Shell Helix branding
Guy Lovett voice over
“…there's been a number of different examples of where Shell has benefitted hugely.”
Guy Lovett in interview
“One of those in 1998 was the co-development of Shell V-Power with Ferrari that we launched…”
Guy Lovett voice over
And then more recently in 2014 we had Shell Helix Ultra engine oil here in Formula 1 with Pure Plus technology. 10 Constructors and 12 Drivers World Championships in Formula 1, so lots of success. ”
Vision
A number of barrels of Shell V-Power being loaded onto a lorry. Shot goes from wide shot to close up.
Male technician wearing blue gloves taking samples out of a yellow machine
Close up of his hand with blue glove inside the machine. He then closes the door
Driver’s view from Formula 1 car driving around track, going under a tunnel with Shell V-Power branding across it. Then drives into Shell branded pit garage, technicians waiting on the right hand side.
Marc Gene in interview
Caption
Marc Gene
Scuderia Ferrari Test Driver
“My experience as a test driver has always been very intense…”
Marc Gene voice over
…especially because I have tried the new lubricants and the new fuels on the track with the Formula 1 car. I can feel more power, I can feel more response and that's what is the difference between winning or not winning.”
Vision
slo-mo shot of Ferrari Formula 1 car on track in front of Shell V Power and Shell Helix branding
Side shot of Formula 1 car driving from right to left
Overhead shot of track with car coming towards the camera under a bridge with Shell branding
Close up of Formula 1 car
View of same bit of track with bridge from the back of the Formula 1 car. You see smoke appear from the exhaust.
Audio
[Ferrari engine revs]
Guy Lovett in interview
“What I think sets apart Shell's Innovation Partnership with Ferrari in Formula 1…”
Guy Lovett voice over
…is the legacy, history, the depth of partnership. I don't think anybody else can get anywhere near that.”
Vision
Old colour footage of driver in car being given a bottle of water to drink while the car is filled up with fuel
Close up of fuel being put into car
Close up of Ferrari road cars from the floor as they pass the camera
Kimi Raikkonen in interview
Caption
Kimi Raikkonen
Scuderia Ferrari Driver
“The smart engineers in Shell, they always push forward to help us…”
Kimi Raikkonen voice over
“…get the best lubrications and fuels in the car.”
Vision
Male technician in Shell lab wearing blue gloves using a pipette to take liquid out of a vial
Close up of fingers of blue gloved hands, transferring liquid between a vial labelled Shell V-Power 5 into a smaller clear vial labelled C5
Kimi Raikkonen in interview
“Down here and then Maranello…”
Kimi Raikkonen voice over
there's a lot that goes into road cars. That's where Shell is a big partner and big help for Ferrari in all the areas, not just in the racing but on the road cars as well”.
Vision
Blurred city road view at night with Ferrari logo on the left of the screen in focus
Red Ferrari van seen from behine driving towards Ferrari factory
View from lift as doors open onto one of the factory floors with lots of equipment visible
Another view of factory floor from a different angle
Another view with a male technician holding a clipboard walking left to right across screen
Guy Lovett in interview
“If I think about all the people that have come before me…”
Guy Lovett voice over
“…working for Shell with Ferrari in our Innovation Partnership, you have to step back and realise how special and important it is.”
Vision
Slow-mo side view of Ferrari pulling into pit stop, pit crew gather round
Overhead slow-mo shot of car in pit stop with all the pit crew gathered around
Close-up slow-mo side view of pit crew changing the front tyres
Guy Lovett in interview
“Everytime we put on this red uniform…”
Guy Lovett voice over
“…we have a duty to build on those fantastic achievements that our predecessors have laid down for us.”
Vision
Close up view of Ferrari moving along track heading towards a corner
Historical footage of Ferrari cars on track with spectator stand in the background with a Daily sign
Head on view of moving modern day Ferrari zooming past camera
Audio
[Ferrari engine revs]
Graphic
Ferrari logo [top right]
[Text]
Innovation Partner Scuderia Ferrari
Shell Pecten
[Text]
©Shell International Limited 2017
Audio
Shell outro sting
